By Simon Cable
He has tried the Indiana Jones look and once dressed up as a Roman gladiator.
He has even impersonated a dragon-slaying prince in a fairytale-themed shoot for one of his many advertising campaigns.
Now David Beckham had added an equally bizarre look to his repertoire.
The former England football captain has stripped down for a futuristic photoshoot that appears to owe its inspiration to the Terminator films.
Man or machine? David Beckham in an advert for the new Motorola AURA, which will cost £1,400
In a rapid departure from his usual, more wholesome look, the star is pictured frowning at the camera with part of his face torn away.
Images of his skeleton have been superimposed upon his naked chest while one of his eyes has been replaced by a red laser.
The edgy shot is part of the latest advertising campaign for mobile phone giant Motorola. The company is launching the new Aura phone, which at £1,400, doesn't come cheap.
Inspiration? The advert for the £1,400 Aura phone appears to be inspired by the film Terminator
But it will certainly want to recoup some of the money it spent recruiting the star to be the face of its global marketing campaign in a multi-million pound deal three years ago.
Back then, Beckham was captain of the England football team and Motorola credited the star with helping them to crack markets in Asia and Africa.
However, he has since struggled to get into the national team and was dropped by the manager of his Spanish team at the time, Real Madrid.
He is now playing for Italian club AC Milan, where he is on loan from US team LA Galaxy.
His ten-year sponsorship deal with drinks company Pepsi, which was believed to earn him £2.5million a year, came to an end in January.
However, he can still count on a number of highly lucrative deals elsewhere.
As well as Motorola, Beckham is also the face of Adidas, Giorgio Armani and Sharpie pens.
His latest campaign for Armani saw him stripped to his underwear alongside wife Victoria, with the images shown on 40ft high billboards in the US and across Europe.